Everything you need to know about 3DS 2.0
Product News Tips / 26.04.2021
According to the Ecommerce Europe report, the months of the coronavirus pandemic saw an increase in e-commerce throughout the continent. But even before the outbreak of the virus, there has been a steady increase in the European e-commerce sector.
From purchasing airline tickets to fashion items and accessories or even medical products, e-commerce, or the act of purchasing items through the Internet via a website or a mobile device, has seen rapid growth.
With such growth, and the potential for fraudulent cases of misused debit and credit cards to carry out purchases, there’s been a need for increased security in the e-commerce sector.
This is why 3DS 2.0 has been introduced. Ultimately, it’s a safety measure to improve security in online and mobile shopping and decrease instances of fraud.
In this blog post, we take a look at what 3DS 2.0 is and how it affects both e-commerce merchants and their customers.
An outgrowth of PSD2 and SCA
Directive (EU) 2015/2366 (PSD2), introduced in Europe, is a regulatory measure for e-money and financial institutions that seeks to add added layers of protection in the online and mobile purchasing process. Strong Customer Authentication (SCA) is a new regulation under PSD2, which aims to reduce fraud in online payments and make them more secure.
As a result of PSD2 and SCA, 3DS 2.0 has been introduced across Europe to reduce fraudulent transactions in the e-commerce space. It is an outgrowth of 3DS 1.0 and it refers to payer authentication. 3DS 2.0 stands for 3 Domain Server because it involves three parties in the online and mobile purchasing process. These parties are:
- The merchant who is selling the item which is being purchased through their website or mobile app
- The acquiring bank
- The card issuer (typically Visa or Mastercard)
How 3DS 2.0 differs from 3DS 1.0
3DS version 1.0 entailed a process of verification through which the customer entering their card details on a website received an added layer of verification by entering a password on a new page to verify their identity.
While this extra layer of protection was helpful, it was necessary to introduce new and improved security measures in the online and mobile purchasing process, hence, the introduction of 3DS 2.0.
This new and revised method of payer authentication will now have further layers of protection and security such as biometrics and tokenisation.
What it means for merchants
myPOS merchants involved in the e-commerce space will now have added fields to their checkout pages, in line with the new security measures. This change will be an automatic one, and myPOS merchants will not need to take additional steps to ensure that they are compliant with 3DS 2.0.
What this change will mean for merchants is a reduction in fraudulent transactions, increased security, better checkout processes, and ultimately, improved checkout conversions and more sales.
What it means for customers
Customers who intend on making purchases online or on their mobile devices will simply have an added layer of authentication.
In the case of a purchase from a myPOS merchant, they will need to enter information in several additional fields including: the client’s email and billing address, the cardholder name as well as a phone number.
Advantages and disadvantages of 3DS 2.0
Apart from increased security for both the customer and the merchant, 3DS 2.0 is also an important tool for reducing fraud. It makes online shopping a safer place to be online.
Further advantages include the nourishing of brand loyalty, its ease of use, improved customer confidence on websites and, ultimately, increases in online sales.
On the other hand, just like most things in life, there are some downsides, too.
These include the fact that not all card schemes have partaken in this program of payer authentication and some may not be able to complete their purchases online or will still be using version 1.0 for their purchases.
However, while 3DS 2.0 does not restrict chargebacks from taking place, it does reduce the cost of fraudulent chargebacks.
Here’s to safer online shopping!
With the introduction of 3DS 2.0, both merchants and their customers can be assured of a much safer online shopping experience, with reduced cases of fraud and improved security.
As a myPOS merchant, you can rest assured that we’re fully compliant with all our regulatory obligations and that we have taken all the necessary steps to ensure a smoother checkout process for your customers.
Here’s to a safer online shopping experience!
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